Author Archives: Sally Leonard

Dress Up Summer Style

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Here at Iris we tend to channel a chic and bohemian relaxed look but don’t imagine for a minute we can’t rise to the challenge of the perfect outfit for a more dressed up event when the occasion demands it!

As tempting as it is to waft through summer in a floaty cotton maxi dress as the temperatures rise, the season is awash with special occasions that require more dressed up styles. From summer weddings to Chelsea Flower show, to garden parties or even Ascot to a simple summer pub night or sophisticated dinner date with someone special we have a dresses and even a few jumpsuits that will take you to any summer occasion in perfect style.

Wedding Belles

Up the wedding dress style stakes this summer in this striking cobalt blue silk dress from much-loved Spanish brand Masscob. In a subtle geometric printed pure silk fabric it has a flattering cinched in waist and modern asymmetric hem. The addition of heels and a sparkly clutch will give this dress just the amount of glamour to take you to the chicest of weddings in style.

Blue Dress

Garden Party Chic

Dress up jumpsuits have been a fashion trend this season and this striking silk style from M.I.H in bright green with a fun rainbow waistband is simply stunning. Style it with our gold Jude wedge sandals from Penelope Chilvers and a splash of jewellery and you will be super glamorous, yet still comfortable enough for a day of fun in the sun.


Date Night

A summer evening date night requires a special dress . This Vanessa Bruno maxi style crafted from bright coral silk is stunning and needs simply a pair of stylish flat sandals to complete the look.

Orange dress

Summer Pub Fun

Dress up in sexy chic style for a relaxed summer evening spent in a (hopefully balmy!) pub garden. We love this metallic gold top from Masscob which features this seasons on-trend frilled sleeves and lurex details that are perfectly designed to glint in the evening sun. Add a pair of skinny jeans, heels and a clutch and you will be good to go.


A Glam Cocktail Party

A summer cocktail party calls for a fun and flirty style and this Custommade dress ticks the box. Styled here with gold leather espadrilles and a fringed metallic clutch which will add some sunshine fun to this ever classic LBD


Iris Fashion Creative Director Annie Pollet



Creative Director at IRIS Annie Pollet picks a few of her favourites from the gorgeous S/S17 collections

IMG_1131“It’s always difficult at the start of a season with the stores brimful of newness to choose your favourites, but I have selected a few gorgeous pieces that will form the basis of my Spring/Summer wardrobe and see me through the season in style

Isabel Marant Nadela Jumpsuit

I love a jumpsuit it’s such an easy everyday style that can be thrown on with a pair of trainers and flat sandals and looks effortlessly chic and cool.

There is so much pink in the collections this season and this Nadela jumpsuit (as seen here in Stylist Magazine) comes in a gorgeous dusty pink shade which is both flattering and so easy to wear I will be styling this for Spring with my favourite Isabel Marant Bart trainers.


Isabel Marant Bart Trainers

Trainers continue to be a no 1 fashion choice in footwear andthis suits me fine as when you are running around London or Paris to buying appointments you need to be comfortable!

The Bart trainers are my absolute favourite with the preppy feel of a pair of Stan Smiths they have a slightly raised sole to give a tiny bit of extra height and are super-chic this season in white and black. I love jazzing mine up by wearing them with lurex socks from French brand Soeur.


by IRIS Iletta Daisy Print Jacket

This is my top pick from the by Iris collection this season. I love a soft cotton padded jacket and it is such a great item to wear as a cover-up while the weather is still a bit chilly. This Daisy Print jacket is brilliantly reversible so can be worn as a simple black jacket with the sleeves rolled up to show just a flash of the print or vice versa. I will be wearing this popped over a linen vest top with my favourite M.I.H Pheobe boyfriend jeans and a pair of Marant Dicker boots or K Jacques sandals in high summer.

Daisy Jacket

A.P.C Sailor Jeans

We have bought this minimal, yet uber chic brand virtually since Iris first opened and it has a firm fashion following in our stores. This season it has an extra popularity surge with our customers loving their Breton stripes and subtly frilled denim shorts. I made a beeline for their denim Sailor jeans as soon as they hit the store, they are crafted in non-stretch denim and the high waist fit really holds you in, the cropped flared style is very on-trend for this season and is great for easy summer dressing when worn with flats and a smock style top.


Ulla Johnson Neela Dress

I am obsessed with this dress! The gorgeous print, the perfect fit (which flatters every body shape) and the light, gauzy chiffon fabric which makes it ideal for sunny days in London or as an uber stylish holiday dress. We are only in our second season with US brand Ulla Johnson but her dresses and tops really have a wow factor and have proved to be super popular at Iris. This dress needs so little accessorising – a pair of flat K Jacques sandals and I will be good to go.

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Louise Misha Adele Jumpsuit

I have recently had a baby girl – well she is actually 15 months now and is finally fitting into a few of our little Iris styles rather than just the baby gros! I could not do my favourite seasonal picks without including a style for her from the heavenly Louise Misha collection, a French brand that creates the most gorgeous girly, bohemian styles. This Adele jumpsuit is just the right side of girly in a muted pink colourway with a fun & funky neon pink tassel tie and embroidery and now she is walking she will be able to wear it with little leather sandals on holiday this summer..I can’t wait!


Shop Iris>

Lifestyle and fashion blog Little Spree comes to IRIS

Lifestyle and fashion blog Little Spree comes to IRIS

We are delighted to be joining with fashion and lifestyle blog, LITTLE SPREE for a special event at our Chiswick store.

Come along for an afternoon of Summer wardrobe inspiration, friendly chat, an exclusive discount, and a glass (or two) of prosecco, plus cupcakes and entertainment for the little ones. Founder and Editor of Little Spree, Sarah Clark will be on hand for any styling tips and advice. Sarah has also invited EDIT58, one of her favourite interiors brands to join her on the day.

Put Saturday 6th May 2-6pm in your diary, with the full details of the day to follow.


LITTLE SPREE started in 2011 as an essential resource for busy, fashion conscious mums: an insiders guide to dressing your kids in a beautiful and stylish way, without maxing out your credit card. Mixing high street finds with the occasional spurge for a cool, stylish and accessible edit of the best things out there for your babies, toddlers and kids. Mama Spree was added in 2013 (same concept, but this time for all the stylish mamas who were already hooked on the Little Spree posts for their children), Born from constant requests from stylish followers who also wanted to dress in a cool, but practical way that definitely avoided anything mumsy, Mama Spree is the same affordable style, but this time, just for Mums!

Little Spree Sarah

First and foremost a Fashion Editor – having worked in fashion for over fifteen years, at magazines including Marie Claire, Glamour, Red, and most recently as Fashion Editor at Large at The Sunday Telegraphs Stella magazine, Sarah is also a freelance stylist and art director, who juggles the blog around work and family life. “With My background its safe to say that I love clothes, but when I had the twins (Tabitha and Marlow, collectively known as Tabarlow) in 2010, everything shifted and my focus quickly became all about them and how to dress them in a stylish way on a limited budget. I became obsessed with finding the perfect pair of first shoes, Winter coat, cashmere cardigan (not one, but two of everything) that wouldnt break the bank, but were still gorgeous. I quickly realised that it could be done, it was just a case of re-tuning my well-trained eye to gorgeous things, just in much smaller sizes; and looking in places that Id never even considered before. I started sharing my finds with my friends with children, and they all urged me to start my own blog; to share them with a wider audience. So Little Spree was born. I only feature things on the site that I genuinely love and really think are worth buying (without exception), and usually that means, someone in my family is already wearing it. And trust me I am very picky!! Im just as picky about the toys, books, gifts and nursery/bedroom ideas that I feature too”.

“If you’re not familiar with IRIS, it’s a gorgeous little boutique (such a rarity these days with all the online giants and high street stores), stocking a cleverly curated edit of the most gorgeous, but ultimately wearable brands. If you’re looking for head-to-toe runway looks, this is not the place for you. If you’re looking for a one-stop shop of cool, but low-key pieces (many with that slightly pretty, folky vibe I always gravitate to) that you didn’t even know you wanted, let alone needed until you started browsing the racks, this is definitely the place you’ll want to be.”


Gorgeous Interiors fromedit58.


Interiors brand edit58 was conceived by self-confessed interiors junkie and rug addict Lisa Mehydene. An avid traveller with an enviable eye for must-have pieces, Lisa launched edit58 as a platform to share the irresistible finds shes collected, combined with her own unique design spin. Lisa will be in store on the day with a few of her pieces, which will be available to purchase.

Lisa says “IRIS is My favourite local fashion boutique with the best brands and the best edit of what those brands have to offer. The cherry on top being that I can also shop for my children at the same time, thanks to the brilliantly curated Little Iris offering”.

edit58’s aesthetic ties in perfectly with that of Iris and the brands stocked. Both place importance and emphasis on individual, unique and covetable pieces that you will own for years to come.”

Veja – The Green Trainer that’s making a huge splash with fashion and eco conscience shoppers alike

Ethically produced trainers. Conceived in France and made through a local co-operative in Brazil

Veja Trainers - Ethically produced fashion trainers

New brand to IRIS,Veja are a brand that lead by example when it comes to green credentials. They are both ethically and ecologically sound from sourcing the organic cotton and rubber from local producers, right through the production cycle to the packaging and distribution, all whist managing to keep relevant and on trend in the competitive fashion trainer market.
To maintain their eco credentials, Veja do not build up warehouses full of stock, only producing enough stock for current orders, ensuring the stock doesn’t accumulate and materials aren’t wasted. They champion high social and environmental standards such as eco farming, campaigning against deforestation, supporting workers’ rights and more. They also do not advertise, relying on word of mouth and the support of high profile celebrities such as David Beckham and actors Emma Watson and Marion Cotillard to carry their message.

Emma watson Veja Trainers

For the 2017 Spring/Summer collection,The Bastille Leather Trainer (stocked at IRIS) comes in white with chic dusty pink detailing and are the perfect wear-with-anything Spring trainer. Also available are the Nautical Leather trainer. These blue and red trainers have old school appeal, crafted in stark white with striking blue and red details. Wear yours with a pair of rolled up boyfriend jeans for easy, off-duty, cool style. Both are crafted in leather, with soles made of wild rubber and lined with organic cotton, which is all fairly sourced from the same small, independent local producers sinceVejabegan.

Vega Trainers

At a reasonable price and with their green credentials,Veja are proof that looking good and keeping in fashion doesn’t have to cost the earth.



Celebrating Paris Fashion Week at IRIS


It’s Paris fashion week and as the Fashion pack flock to the French capital to delight in the new AW17 offerings of French designers, we at IRIS are celebrating our own French favourites. As bigfans of the understated French look,we stock some of the best affordable French brands. From the effortless cool collections of Isabel Marant, Vanessa Bruno, A.P.C, and BA&SH tothe best in luxe basics from American Vintage-not forgetting accessories designerJerome Dreyfuss, whose sophisticated, playful and aesthetic designs are kept in demand at IRIS season after season.

Isabel Marant SS17 Collection available at Iris Fashion

Isabel Marant Etoile is the epitome of Parisian chic, providing a collection of easy wear separates designed with a carefree bohemian spirit. For SS17, the colourful African tribal print story permeates through the collection in Jackets, tops and trousers – also, look out for the 80’s inspired ruffle dresses and the easy soft cotton stripe shirts.

The VanessaBruno SS17 collection offers the already best-selling Geoffrey Midi dress, a super versatile day dress crafted in a soft tonal black cotton stripe andthe gorgeous colour pop coral Gritchka silk dress, which would be the perfect stand-out dress for any Summer occasion. The Grace striped cotton dress, with it’s always fashionable nautical colour way – this style will work as a smart day dress and equally well as a holiday style to pair with flip flops and a raffia tote bag.

Luxe basics brandAmerican Vintagedo lightweight basics better than anyone, blending the simplicity of classic American sports wear with the chicness of European style, easy slouchy cotton t-shirts and long sleeve tops, all in a gorgeous fresh spring colour pallet.

BA&SH,Sessun and Soeur are among the best affordable French brands and have long been favourites at IRIS. BA&SH with the beautiful prints and easy chic styles are smart enough to wear styled-up for work or a special occasion but relaxed enough to wear dressed down for a chic everyday look.

Shop all our French brands and look out for new brand Ganni coming soon to IRIS

IRIS Pops Up in Portobello Rd

Our new Pop Up shop is now open

333 Portobello Road, London W10 5SA


Come and visit us at our new pop-up store next to Swanky’s lash & brow baron Portobello Rd. Along with some new A/W16 collections we will be selling old season sale stock, kidswear, gift items and gorgeous accessories.

Opening hours

Mon – Sat 10-6pm

Sunday 11-5pm

See You there

Love Iris


Bella Freud at IRIS



When it comes to slogan sweaters, nobody does it better than Bella Freud. When Kate Moss famously wore the Ginsberg is God jumper back in the early noughties, the label developed a cult following overnight. Bella’s quirky designs, featuring pop art references, have since earned her many devoted fans including Alexa Chung and Laura Bailey. Supermodel Gigi Hadid wore a specially commissioned God created Gigi for a Vogue shoot earlier this year, cementing Bella’s status as the Queen of cult knitwear.


Bella is the daughter of acclaimed artist Lucien Freud, who was responsible for coming up with the Bella Freud logo, a line drawing of his whippet, Pluto. She launched her own label in 1990, with a ready to wear collection, and a catwalk show starring Kate Moss. However, it wasnt until she decided to focus on knitwear that things really took off.

lucianfeud bella-freud-2

The first stand-alone shop opened on Chiltern Street in Marylebone last year. During the recent London fashion week, fashion blogger Alex Steadman, of the frugality, hosted an event at the shop, and wore the fabulous Anita Pallenberg jumper, which has been a sell-out. Other fashion bloggers, such as the fashion_lift and the stylist and the wardrobe have been quick to follow suit and have been wearing Bella Freud on social media.


Iris is delighted to be stocking Bella Freud this season. We love the bright red 1970 jumper, one of the coolest motifs, which has been selling like hot cakes. For those favouring a more understated look, check out the multi coloured heart sweater – just the thing to brighten up a pair of black trousers. We also love the Je Taime Jane sweater, which Bella created for Jane Birkin after she misread the Ginsberg is God for Gainsbourg is God. This style has to be one of the most loved and iconic of them all. So if youre looking for a great investment piece that you can wear with anything from jeans to metallic skirts, look no further than a Bella Freud jumper. It is bound to be something you will wear season upon season.

Ps. If you want to buy into the Bella Freud world, but dont want to splurge on a sweater, Iris also stocks a range of candles and matches, all featuring her playful designs.


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Investment dressing at IRIS


While many of us are only just putting the Summer clothes away, the fashion savvy have been busy choosing their investment buys for the season, ensuring they wont miss out on the best styles. When it comes to investment dressing, you need to be sure you wont tire of these pieces in years to come. The golden rule is not to follow seasonal trends, but go for solid, stylish pieces that will stand the test of time.


The APC Abyse coat is a great example. You cant go wrong with this classic double-breasted navy coat. Simple, yet stylish, this will look as lovely in five years time as it does now. Or the black single breasted coat from Soeur is another great buy. When you think of the cost per wear for either of these coats, the investment will be worth it.

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Nows a good time to pick your Winter bag. The Isabel Marant Mela bag is roomy enough to use everyday and super stylish with the eyelet detail. We also love the Jerome Dreyfuss Igor style a bestseller that people use season after season. Its a classic that will never date.

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When it comes to boots, ankle boots seem to go with just about everything and can be worn all year round. The classic Dicker boot in black suede from Isabel Marant will give you so much wear, and are super comfortable. Knee high boots are also a great investment, and we love the Isabel Marant Robby style.

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Think about the basics you need in your wardrobe, and choose pieces that will never go out of fashion. Buy the best quality you can afford, and you wont regret it.

Check out our website for these and other gorgeous chic styles

Indian Summer Dressing at IRIS

Thankfully we have been eased into Autumn with a spell of lovely warm sunshine. There’s something so nice about making the most of these last days of warmth, and wearing your Summer sandals and dresses. Trans-seasonal dressing is something that brands are embracing, in response to our unpredictable weather and seasons. Whereas in the past, we would get two main collection drops of Spring Summer and Autumn Winter, we now get many more deliveries throughout the year, (pre Spring and pre Fall) which keep things fresh and ensures you always see something new at IRIS.


Isabel Marant Etoiles Savory lurex maxi dress or the Samoa lurex smock are perfect dresses to wear now. Light enough to wear with sandals, and then add tights, boots and a chunky cardigan when the chill sets in. The Masscob Print Peasant Dress is another great buy working equally well in Winter as it does in late Summer. These are hard working pieces that you can wear all year round.


If dresses arent your thing, why not try one of our long, floaty skirts. Our favourites are the Silvio lurex skirt by Isabel Marant Etoile, and the printed silk midi skirt by Masscob. Wear with a simple camisole top and sandals now, before switching to Dicker boots or Robby knee boots and layering knitwear.


Jumpsuits are another great alternative to dresses and ideal trans-seasonal pieces. Our favourites are the Custommade prana print and the Ulla Johnson Alexi.


Whatever your style, enjoy our Indian Summer with a little help from IRIS.








New Brand Ulla Johnson


We are so excited about our new brand, Ulla Johnson. Known for her incredible prints and embroidered detailing, (think Masscob mixed with Isabel Marant), we feel sure it will be a big hit with our customers.


One of our favourite pieces is the Annushka Victoriana lace blouse. The fluted three quarter sleeve detail is so pretty, and looks amazing with jeans or smart black trousers.Annushka_Gardenia_Detail

Another stand out piece is the Clementine dress, which has a lovely floral print. Special enough to wear to any special occasion with heels and will also look great as a winter floral day dress with suede ankle boots and a chunky cardigan.


Add a vibrant splash of colour to your wardrobe with the floral print Charlotte blouse which comes in a striking shade of red. A super feminine style with ruffles at the sleeve and hem it will look great paired with any denim or slim trouser styles

Charlotte_Crimson_f17a888b-d3af-4c1a-b28a-238717cb3380They are all easy to wear pieces with a boho feel. As its not widely stocked in the UK, you can rest assured you wont see it everywhere else.

shop Ulla Johnson

Summer Sale Now On!

The sale is now on at IRIS! Here are the favourite sale picks from the IRIS team.

Stella: I absolutely love maxi dresses, they are the perfect thing to wear on the Italian seaside. The Ba&sh Vianey dress is so versatile, you could wear it with brown flat sandals on the beach, or with platforms in the evening. Its chic and feminine a definite must-have.


Rachel: I love the print of the Kirei sari print tunic dress, and the combination of blues. Its a great shape for Summer, it will look nice with trainers or sandals.


Sarah: The Aloe Mae printed silk dress is a great price for 100% silk, and it can be wore smart with heels, or casual with flats.

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Annie: I like the Mes Demoiselles black and gold maxi skirt. This is my choice as bohemian maxi skirts are bang on trend for this season and this gorgeous, black soft cotton maxi skirt from French brand Mes Demoiselles is one of the best I have seen. Easy to wear for day with a pair of flat sandals and a simple tee, but the gold detail in the cotton lends it a touch of glamour making it perfect for a summer evening out too.


Jo: It has to be the Kasuri kimono jacket from Ace & Jig, which is my favourite new brand of the season.


Grace: Mine are the Masscob fringed cropped jeans, and the Heli Muslin Frill Top – it would be a shame to buy one without the other :)


Verity: I absolutely love the Masscob paisley dress. The print is beautiful, and it would look best with flat black sandals. Perfect for holidays.


Lori: The Isabel Marant Cana print espadrilles are great. They are so comfortable and I love the unusual paisley print. Theyre easy to wear with most things.


Alice: I love the Ba&sh Drice tie dye print top. Its perfect for my travels to Asia.


Claire: My top pick from the sale would be the Ace & Jig Kasuri playsuit, as I love the texture of the fabric, and it is so soft to wear. The style is so relaxed, it would be a great staple in my wardrobe. It looks just as good with flat sandals, or dressed up with a chunky heeled sandal.


Shop the sale

Little Iris childrenswear for Summer 16

Next time you pop into IRIS or shop online, dont forget to check out our fantastic range of childrenswear for SS16. We have a wide selection of kids basics, as well as more special pieces for holidays or special occasions.


I LOVE GORGEOUS are well known for their beautiful prints, and this season they have done the sweetest green ikat jumpsuit perfect for Summer holidays. For your really little ones, dont miss the pink pinny playsuit, which is possibly the cutest piece of clothing we’ve ever seen!

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If you want to dress your kids as a mini me, look no further than French brand LOUISE MISHA. They have the prettiest little embroidered shirts, printed jumpsuits and floral dresses, which tone beautifully with pieces from the womenswear line. Our favourites include the Betty lace pocket dress and the Bertille lace print top.

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SIMPLE KIDS is a new brand at IRIS, and already proving very popular. We love their retro style t shirts for boys, and Rose dotty dresses and blossom skirts for girls.

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For everyday basics, you can’t go wrong withBOB & BLOSSOM. With words such as brother or sister on the Bob and Blossom tees, they make fabulous presents, especially if there is a new arrival in the family! The sweatshirts with bonjour and awesome are equally popular.

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Whether its the perfect party dress or a fun jumpsuit to take on holiday, Little Iris has it covered.

A day with the London Chatter



We were delighted when fashion blogger Kelly Eastwood of The London Chatter came to our Queens Park store. As a local, Kelly was very happy to be photographed out and about in her favourite picks from IRIS for Summer.

“Iris is a great local neighbourhood boutique. There’s always something in there that you’ll want to buy. It’s great for kids, things for holidays and basics, especially the IRIS own brand. Queens Park is a great family friendly area, but it’s so close to Kensal Rise and Notting Hill, which have lots of great bars. It’s got a vibrant, eclectic feel, and the park is really wonderful.”


MASSCOB Savina White Paisley Dress: “I’d never heard of Masscob before but I was immediately drawn to this dress. It’s so ethereal and boho, and the print is lovely. You could wear it with flip flops on holiday or in London in the Summer months. It translates easily from beach to city. It’s annoying to have a holiday wardrobe that doesn’t work in the city.”

ZAN ZAN Avida Dollar Sunglasses:” I’m a big fan of pink sunglasses they are much softer than tortoiseshell. These ones are really elegant with the contrast of pinks. Zan Zan is such a cool brand.”

DEBORAH CADBY Leaf Necklace: “This necklace is so pretty and feminine.”


Penelope Chilvers Jude Leather PlatformsDeborah Cadby Fine Leaf Necklace


MIH JEANS Saint All-in-one: “I lived in a boiler suit during the Winter. I’m a real denim girl and this one is really lightweight. You could dress this up or down. It doesnt feel like a heavy look as there isn’t a lot of metalwork. It looks great with white trainers. Jumpsuits are the best things to take on holiday as you can dress them up or down.”

IRIS Pom Pom Clutch :”I absolutely love pom poms and this clutch will add a fun colour pop to any outfit.”

MIH Jeans Saint All in one IRIS Pom Pom Clutch

Isabel Marant Bart Trainers Zan Zan Avida Dollar Sunglasses



MASSCOB Calma Lace Panel top, FRAME JEANS Le Skinny Crop Jeans: “I love this top. It’s loose fitting, has gorgeous frills it’s a lot of my favourite things rolled into one. It’s the perfect Summer top. It’s demure and yet a bit sexy at the same time as its a bit see through. I love the fit of these skinny jeans they are so lightweight and soft.”

IRIS Gladiator Sandals:“I love gladiator sandals – especially ones that don’t go up all the ankle. The lacing on these one are really flattering and I love the coppery colour. They’re also really comfortable.”

JEROME DREYFUSS Gary Gold Fringe Bag: “I’ve been a Jerome Dreyfuss fan for a really long time. I love the tassels on this one. It’s a really Summery bag and great for evening.”

Masscob Calma Lace Top Jerome Dreyfuss Gary Fringe Bag

IRIS Gladiator Sandals Frame Denim Le Skinny Crop


Photographer: Maxim Garcha

Make up: Charlotte Cowan

Celebrate Spring at IRIS

Spring is most definitely in the air (and Summer’s not far behind!) Now’s the time to finally put away the Winter coats and cashmere, and bring out the maxi dresses, boho tops and sandals. At IRIS we have an amazing selection of pretty tops and dresses to see you through the Summer season.


Top of our wish list is the Gat Rimon white embroidered maxi dress. Wear with flats or espadrilles for a really simple, beautiful look. We are also loving the Mes Demoiselles collection this season. For the ultimate in boho chic, try one of their maxi dresses with lurex stripes . Pair with some K Jacques flats on holiday, and add a denim jacket to wear in the city. The Mes Demoiselles maxi skirts are equally wearable just add a simple vest top or camisole.


If there’s one label that ticks all the boxes for Summer dressing, it’s Star Mela. We are in love with the Allie embroidered dress, which comes in two colourways. Or try one of their embroidered tops with jeans. Nothing could be simpler.


Don’t forget about the accessories. Whether its the Jerome Dreyfuss Gary gold fringe bag, or the IRIS own brand multi-colour clutch, there is something for every occasion. And our gladiator sandals ( as seen on fashion blogger The London Chatter) are proving to be very popular indeed. The burnt gold goes with pretty much anything and they are super comfortable.


Whether you’re planning ahead for your Summer holiday, or just want to update your wardrobe, IRIS has got it covered.


Stylist Martha Ward

We were thrilled to team up with stylist Martha Ward for a special piece on her favourite picks from IRIS this season. We have long been fans of her effortless style, (as seen on her instagram@marthaward ) and were delighted when she came to our Chiswick store to make her Summer wardrobe edit.


“What I love about IRIS is that they unearth brands that you won’t find elsewhere such as Kirei and Ace and Jig, and there is something very rewarding about wearing a new label that no one’s seen before. They pick up on the less commercial brands as well as the lesser known ones, and have a different buy to other boutiques”.

Martha’s Top Picks from IRIS

BA&SH Vianey embroidered dress. “Although this might seem at first like a perfect holiday piece, there’s no reason why you couldn’t wear it to a Summer party. I love the embroidered detail. By day I’d wear it with flat sandals, lots of bangles and earrings, and swap to a heeled sandal for evening”.

KIREI Striped top and Marrakech MIh jeans.” I love an unconventional stripe, and I love the fact this top is not an obvious blue – it’s quite vintage-y. It has lovely ladder stitch detail and is a great blouson shape. It looks amazing with the MiH Marrakech jeans, which are the perfect vintage, faded blue”.


MASSCOB Calma Lace Blouse.“I’m a sucker for macrame and lace – this is a dream blouse. It would look super-cool with cropped jeans or shorts.”


BA&SH Manon Top“This is a really pretty peasant top which is a big trend this season. It can be worn anywhere with anything. I love the combination of blue and white for Summer and I love the added little polkadot detail”.


IRIS Quilted JacketI’m a big fan of a lightweight Summer jacket, especially living in England. You can’t leave the house without one! I love the quilted aspect and the fact that it’s reversible if you don”t feel like wearing the print, you can go for the plain side.”

LOUISE MISHA Tomete & Abelia Clutch BagI’m never without a little pouch bag and this one is sure to turn any plain outfit into something more interesting due to the sequin and tassel detail.”


ISABEL MARANT ETOILE Camila Rope SandalsYou can’t go wrong with a pair of simple understated sandals in the Summer, and these have the added benefit of being by Isabel Marant.”


JEROME DREYFUSS Eliot Chain BagA key item in every wardrobe should be a tan bag. It’s the best colour to team with just about anything as it’s so neutral. I love the fact that it’s a crossbody and the gorgeous gold detail.”


MASSCOB Gabi Black Paisley Skirt.This reminds me of a beautiful vintage Indian skirt I have. In Summer I’d wear it with a simple vest, and in Winter it would look great with a skinny polo neck and pixi boots.”

shop the edit>



New Brands at Iris Fashion


IRIS is delighted to be stocking two new labels this season, Ace & Jig and Gat Rimon. Ace and Jig is a hip brand from New York, created by two friends who share a love of textiles. They are known for creating beautiful unique fabrics, using hand woven techniques from India. Each piece is beautifully soft, and easy to wear. Our favourite pieces are the patchwork kimono jacket, which would look amazing with jeans and the Kasuri dress, featuring cute pockets.

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IRIS already stocks some of the best French designers such as Isabel Marant and Ba&sh, and now we can add Gat Rimon to the list. Designed by three life long friends, Gat Rimon produces cool statement pieces as well as everyday essentials all with a distinctly Parisian flair. We love the boho maxi dresses and peasant tops just the thing to take on your Summer holiday.


Check them out in store and online!

Denim Rules



Denim seems to always be in fashion, and this season is no exception. At Iris, we stock some of the coolest denim brands around. MiH, as worn by countless fashionistas, continues to wow us with their new styles and denim separates. As the fashion world is trying to lure us away from our skinnies, the on-trend style for 2016 is the cropped flare, ideally with fraying. Top of our list is the Mih Lou style, which will be hitting the stores and will be online soon, so keep an eye out. The Marrakech kick flare will also be a big hit this season. Embrace the wider leg silhouette by adding wedges, and keeping the top half simple and fitted.

For those who prefer a slim leg, the Mih Paris jeans are one of our favourites. With a slightly cropped leg, this straight slim fit are perfect jeans for Summer. If you like a relaxed style, then the boyfriend jeans from either Frame or Reiko are ideal. Roll them up at the ankle, wear them low on the hips, and its a very easy, everyday look. And for those who love the old faithful skinnies, then Frame, Reiko and Hudson all have fabulous fits.


Aside from jeans, IRIS also have some fabulous denim skirts. Channel your inner Farrah Fawcett with the MiH 70s inspired A-line skirt. Team with APC wedges and a tucked in shirt for dressed down perfection. The denim jumpsuit is also bound to be a best seller.

Denim looks great with just about anything. We are big fans of double denim or mixing shades of blue with denim. Check out our chambray dresses too, which give you the denim feel in a softer fabric.

However you wear your denim, IRIS has a style for you.


It’s never too early to think about Spring Summer pieces, even if we are dealing with an Arctic blast! New pieces have been arriving daily here at IRIS, and Spring Summer 16 is looking gorgeous.

The Masscob collection features beautiful ruffled tops, floral tunics, and embroidered coats. Our stand out piece is the 70’s style boho dress which is sure to be a big hit. There are lots of beautiful prints from Isabel Marant Etoile. We love her trademark floaty silk chiffon dresses, paisley jumpsuits and embroidered tunics. IRIS will be stocking lots of different Marant shoe styles this season – the flat paisley espadrilles would be the perfect addition to your Spring wardrobe, as well as the wedge sandals and new suede Bart trainers.marantss16

MiH have done some of the prettiest tops we’ve seen, especially the sleeveless ruffled styles. Look out for the denim jumpsuit and A line denim skirts. Ba&sh and Soeur have both done beautiful Spring collections with plenty of easy to wear pieces in fabulous prints.



Keep an eye online for new arrivals!!





Where will you be spending Christmas?

Hopefully in my boyfriends new pub in Buckinghamshire.

What will you be wearing on Christmas Day?

My Ba&sh Illy maxi dress. It makes the day feel more special if you dress up.

What’s on your Christmas wish- list?

A nutri-bullet!

What do you love most about Christmas?

Eating all day and getting tipsy on port with my sisters!



Where will you be spending Christmas?

This Christmas will be a very special one as I am having a baby, which is due on December 21st! I am very much hoping that I will be home for Christmas and dont get stranded in Queen Charlottes hospital! For Christmas I will be at home with my husband and my 15 year old twins Felix and Lola, and we will have my two step daughters for half of the day and then all of my extended family who will of course want to meet the new family addition. I am planning to have a big Ocado shop delivered, and then leave them all to the cooking, washing up etc as my hands will be full. I am actually really looking forward to this arrangement! I am however being very organised about my Christmas shopping this year, so that everything has been prepared in advance and I wont have to think about too much pre-Christmas.

What will you be wearing on Christmas day?

This depends on how together I am feeling post the birth! I would normally stay in pyjamas for the morning but definitely make an effort for lunch, though I always think Christmas day dressing needs to be comfortable so would probably veer towards a gorgeous festive top with jeans rather than be overly dressed up and formal. The velvet story that has just come in from the Iris own brandmakes for perfect Christmas day dressing,a gorgeous tunic dress and smock top in luxurious jewel colours which will make a perfect comfortable yet very festive outfit for Christmas day.

What’s on your Christmas wish list?

I am happy with lots of things for Christmas and love receiving books and any beauty treats people tend not to buy me clothes due to what I do for a living! My son went through a phase of giving me a different glass decoration for the Christmas tree every year, which was so sweet. Top of my wish list from my husband (though maybe a bit ambitious!) is an Eames soft pad chair to sit in at my computer. With maternity leave looming I will be spending quite a bit of time in front of my computer at home so a really comfortable chair would be amazing!

What do you love most about Christmas?

It would have to be the build-up, kids getting excited, the Christmas parties and then the quality family time that it gives you the opportunity to spend. We always do one theatre trip all of us together pre-Christmas and a family supper out on Christmas Eve. Christmas is so cosy as well getting time to cosy up at home with loved ones when it is freezing outside and then a good walk on Boxing day to blow away the cobwebs is lovely.



Where will you be spending Christmas?

We are spending Christmas in Wiltshire with my oldest friend and her family this year. I then have friends and family coming to us for New Year.

What will you be wearing on Christmas day?

I have just bought a new flame red wool overcoat which I will wear if we go out. I will dress up on Christmas Eve for dinner – I have my eye on the IRIS Masscob metallic top. I will probably wear a dress on Christmas day and then its pyjamas by 6 oclock for a TV fest!

What’s on your Christmas wish list?

I love getting really random presents which are a surprise like the year I was given an antique charm necklace and a portrait of my dog. Otherwise I like really useful things. I have bought a couple of the IRIS beautiful black suede drawstring bags for presents already and would love to be given one myself – or I have my eye on a bottle green Isabel Marant scarf.

What do you love most about Christmas?

I like the business of getting in contact with people you may not have been in touch with all year. Christmas is a great way of keeping friendships alive. Its a real family and friends time.

ANNA SINGH Co-founder of Chinti and Parker


Where will you be spending Christmas?

The Cotswolds I am excited to spend some time in the quaint English countryside.

What will you be wearing on Christmas Day?

Chinti and Parkers exclusive cashmere cape for Net-a-Porter for when we go out. I will dress up a little for dinner though – in an easy dress.

What’s on your Christmas wish-list?

Something monogrammed. And I suppose you can never have enough Diptyque candles.

What do you love most about Christmas?

Quite simply the fact that you get to spend a good chunk of quality time with your family, pay games, watch films, and eat all of your favourite foods. What could be better?



Where will you be spending Christmas?

We always split our Christmas plans with both our families. So we celebrate the Jewish festival of Chanukah in London with my fathers family, and once my children break up from school we go to Germany to visit my mothers relatives where we celebrate Christmas Eve. Then we dash back to the UK and celebrate Christmas day with my husbands family in Kent!

What will you be wearing on Christmas Day?

Traditionally in Germany we always like to put on a pretty frock and dress up for Christmas Eve dinner. I love dressing my two daughters in something sparkly and my son has to wear a shirt and blazer. Last year I splurged on a high fashion piece and wore a red woodland animal print dress from Dolce and Gabbana. On Christmas day we try and stay in pyjamas for as long as possible. My kids are normally in something festive – this year Ive got them matching red tartan pyjamas from La Coqueta and Im normally in a slouchy grey cashmere sweater, grey marle sweat-pants and a pair of warm cashmere socks.

What’s on your Christmas wish- list?

I love anything Tom Dixon designs like his brass tea set or a few of his copper bowls. I also adore ceramics and would love to get three or four of WallFlower Londons teal and green glazed chrysanthemum and dahlias by ceramicist Vanessa Hogge, a pair of Wild thing stilettos in red by Aquazzura – they are so sexy, and more tassel bracelets by Marte Frisnes. I already have one but I get so many compliments when I wear it Id love to get a few more.

What do you love most about Christmas?

I love getting creative at Christmas, so for me its all about doing fun things with my children like making our own Knusper Haus – a gingerbread house which we cover with sweets. I love baking traditional German Christmas biscuits, making my own wreath to hang on our door and decorating our tree with as many baubles as possible.



Where will you be spending Christmas?

In front of a roaring fire with family, friends and lots of Ottolenghi mince pies!

What will you be wearing on Christmas Day?

A Father Christmas jumper that my son gave me last year to cook the Christmas turkey, and then we all dress up for dinner. I will be wearing Kireis Sophia lace dress.

What’s on your Christmas wish- list?

Kireis suede poncho and some Stella McCartney boots!

What do you love most about Christmas?

Family and being together.


jane Goat


What is your design inspiration this season?

Clean simple lines with a seventies influence in some areas. Longer belted coats, pussy bow ties in palest silks – perfect for layering. Beautiful sharp shifts, shorter coats in gorgeous bright colours too.


What is your signature style?

I keep things pretty simple. Core wardrobe essentials which I can easily interchange and accessorise ; jeans, trousers (crop, peg and flared) and I always have a beautiful coat.


What are your top three pieces from the current collection?

Goat3 Goat2 Goat1


The Allegra jacket is the perfect trans-seasonal cover-up. In versatile grey, the super soft cardigan can be paired with either tailored trousers or jeans.

The Amy sweater is the perfect addition to your capsule wardrobe. It looks great with both denim for an off-duty look, or tailored trousers for a more formal look.

The Anoushka knit coat is perfect to throw on over anything. I really love the geometric intarsia pattern and its retro feel. It’s a tailored approach to knitwear which creates such a strong silhouette which makes it so flattering.

Top three fashion do’s and dont’s?

Do Invest in good underwear. It’s scaffolding.

DoStay true to your own style.

DoBuy better. One beautiful piece of clothing will serve you better in the long run than many less expensive pieces.

Don’tBe a slave to fashion trends.

Don’tOverkill. Make one statement at a time.

Don’tHave VPL. There’s no excuse!

What are your favourite labels at Iris?

Isabel Marant and Masscob are firm favourites. I buy a lot of their – shirts and summer dresses.

What’s your favourite street in London and why?

Ely Place WC1. This is an historic street and a remains a private road. The police may only enter by invitation only!


Best place for weekend brunch?

I like the Colony at The Beaumont Hotel. It’s a great room and has a very old school feel to it.


Favourite websites or apps? for the best supplements and vitamins andFirstdibbs.comfor vintage fashion finds.

How do you relax?



Top Picks for AW15 from the girls at Iris Chiswick

The girls from the IRIS Chiswick shop pick their favourite AW15 pieces.

ChisShopFront copy

Stella: “Recently I’ve been wearing lots of ba&sh. This season they have done lots of beautiful colours to brighten up your wardrobe. I really love the teal topAndy Top it suits most complexions and has a really lovely pleat detail. I also love the geometric print chiffon Freaky Seventies dress. This is an amazing Aztec style print and gives you a lovely splash of colour. ba&sh is a great price point too.”

Ba&sh : Andy Shirt BlouseBa&sh: freaky Seventies Dress


Rachel:“I love the American Vintage trench coat – it fits really well on the shoulders, and is a real classic. I know I will still love it in years to come and it will last. The Penelope Chilvers black velvet flats are lovely – they look great with cropped trousers, or in Winter with skirts. They’re a nice alternative to wearing boots.”

American Vintage: Classic Belted Trench Coat Penelope Chilvers: Dandy Dur Slippers


Bex:“My two top picks are the IRIS cashmere joggers and the grey tweed Jerome Dreyfuss bag. I love the joggers as they are the perfect Winter wardrobe essential. You could dress them up with Isabel Marant Dicker boots for a luxe look, or dress them down with Marant Bart trainers. I love the size of the Jerome Dreyfuss bag and all of its compartments. I also love the fact it has a mirror in it! It would be perfect for a country walk or out in the city.”

jeromegr1 joggers3


Nadia: “I love the Illy maxi dress from ba&sh and the Louise Misha Siberia cream top. I love the detail around the sleeves of the top, the creamy gold colour and its the perfect length to wear with jeans. You can dress it up or down. I love the print of the ba&sh dress. In Winter I’d wear it with a cardigan and tights and boots or trainers, and in Summer with flat sandals and a leather jacket.



Anna-Lisa:” I love the Masscob boyfriend jeans. They’re baggy but still stylish. They look amazing with Isabel Marant high heels. I also love the Masscob printed silk top. It’s so beautiful, and easy to wear perfect for day or evening.”


Sarah: “The Mes Demoiselles mortimer mohair sweater is one of my favourites. Its a gorgeous chunky knit, in the most beautiful colour. I also love the Isabel Marant Jaws leather skirt. Its a sexy shape and can be worn smart or casual.”


Jo: “I love the green Isabel Marant embroidered top – to add a bit of colour to my wardrobe. I live in the Kirei embroidered black and white top its so easy to wear.”

green2 kirei


Guest Stylist LAURA FANTACCI Knitwear Special

Laura picks of her favourite knits at IRIS

“I have an obsession with jumpers. After 20 years of living in London, I now just want to be warm and comfortable! I often find that people pay very little attention to buying jumpers. Over the years, I have built up a sweater wardrobe crew necks, scoop necks, polo necks etc. Think about what you need. Don’t make the mistake of buying them too tight, which can actually make you look larger – better to take a size up, especially with an open weave.”

A.P.C. Burgundy Knit, ISABEL MARANT Sevan Floral skirt:


“Burgundy is very on trend and flatters most colourings. If you’re scared of wearing colour -this is a good neutral to try. It looks great with red, tan and white. The contrast of the chunky knit and delicate skirt is lovely. This look would work equally well on the school run as it would in the office. I love the fringing on this bag, and its also a really good size. It’s a good bag for day and you could swap it with a glittery clutch for an evening look.”

Iris Cashmere polo neck, Isabel Marant Eco leather leggings:


“Polo necks are back in fashion this season. This one is a great shape and made from super soft cashmere. It’s boxy and longer at the back, which makes it perfect to go over leggings. It’s a perfect wardrobe staple. Leather leggings are a great alternative to jeans. I often get asked if women in their 40’s can wear them, and if they’re appropriate – and I always say yes, absolutely. They give you the same versatility as jeans and these ones have an elasticated waist so they’re really comfortable. Pair them with a white shirt, a luxe cashmere jumper and flat shoes for an easy everyday look. Remember to choose matte ones if they’re faux leather.”


“I love the fringing on this bag, and it’s also a really good size.”

Shop all the looks



From London to Bogota to Lima to Cusco after 24 hours from door to door Sarah (Iris MD) and Rachel (Website co-ordinator) landed in South America, however with only one of two suitcases…

Last week after months of fundraising and anticipation, wearrived in Peru where we were joined by other individuals from the UK and Canada, to form a group of 22 – all ranging in ages and supporting a variety of charities. We are overwhelmed by the support we have received for our chosen charity, Challenge Cancer UK, and have raised almost 8,000 between us.

We arrived in Cusco, the heart of the ancient Inca world, where we met our Peruvian guide George to begin our incredible adventure. The week long trek saw us undertake a trail across the Andean mountains with the changing altitude and unpredictable weather only adding to the test!

We began our trek in Lares at 3250m, a small town renowned for it’s natural hot springs, a welcome break from the cold weather found in Cusco. Gradually we gained height and distance and found ourselves at one of the many tiny schools found in the remote mountainous areas. Here we stopped to meet the young children, who were ever-so grateful for the presents we left. Fruit and simple toys such as Frisbees and skipping ropes brought huge smiles to their faces.


Over the course of the afternoon we gained altitude and trekked to our campsite for the night, which was situated at another school in Cancani – at an altitude of 4220m. Temperatures at night dropped down to minus 10 so it was a very very cold night and we were incredibly grateful for the advice to take thermals and thermal sleeping bag liners!


Our biggest surprise on the trip was definitely the food. Prior to the trip we were sceptical after imagining that we’d be served guinea pig for lunch and supper every day, so we were happy to find out that only through choice would we try the local dishes such as ceviche and alpaca (which tastes rather like beef as you may imagine).

The next day we took a steep and rocky path towards the top of a mountain path which gave spectacular views down the valley and at a height of over 4800m, we began to feel the effects of the altitude.


Camp Huacahuasi was our planned home for the night, although it was short lived when we were told of a national strike that had been called across the entire country. The Peruvians don’t do strikes in half measures and they tend to block all the roads with large boulders making it impossible for individuals to travel. We therefore had to pack up and embark on a 5 hour bus journey down incredibly steep mountain roads in complete darkness.

We awoke the next morning to the most impressive view of snow-capped mount Veronica, blue skies and corn fields that stretched for miles down the valley. We had arrived at Ollantaytambo, a town within reach of Machu Picchu. Due to the significantly lower altitude of 2850m it was a completely different environment with 30 degree heat and plenty of mosquitos to accompany it!


Over the following few days we trekked the area surrounding the town and staying clear of mosquito bites and sun-stroke became the priority.


On Friday we eventually reached the lost ancient city of the Incas and our end goal Machu Picchu. It’s almost impossible to put into words and capture in one picture how amazing and magical it is. Exploring the lost world and taking it all in is breath taking. To think that it was once an ancient civilisation on top of a mountain is hard to comprehend. If ever you have the chance to go then you must, especially if you have the opportunity to trek there as opposed to taking the easy tourist route!


Over the week we met many new faces and it put everything into perspective when we heard the stories from those we were traveling with. Some have battled cancer twice and recovered while others were given just months to live over five years ago and are thankfully still with us today. We feel such a level of accomplishment to have succeeded in not just the trek but in raising such a huge amount for the charity. So a massive thanks to everyone who has helped us on this amazing adventure.

If youd like to find out more and support Challenge Cancer UK follow the link below:

love iris x

Guest Stylist LAURA FANTACCI: Winter White

IRIS is delighted to have teamed up with super stylist Laura Fantacci of must-read wearing it today blog, and co founder of Wardrobe Icons. In our three part series, Laura picks her favourite pieces from IRIS, and shows how to buy into the new season’s trends.


Winter White

“At London Fashion Week last year, I bought a white coat. I thought it would be totally impractical, but it turned out to be an instant outfit enhancer and not impractical at all. It gives you an amazing glow – perfect to make the most of a fading tan! It looks particularly great with denim, grey and tan.”

MASSCOB: Cream Wool Coat

“I love the simplicity of this coat. It’s not too precious – there are no lapels, no buttons. The fact that it hasn’t got any detail means it won’t date, so a great investment buy. It would look great with faded denim and flats. I love layering white on white in the Winter.”


ALOE: Adelina Silk Top

“I hate things that are clingy. This top fits perfectly on the shoulders then flares out. The lace detail gives it a romantic feel, which is a big trend this season. I also love how the sleeves sit on the arm.”


MASSCOB:Chunky Alpaca Knit

“Denim with white always looks very cool. I like the idea of pairing a boyfriend jean with a smarter shoe and a relaxed sweater – it creates a lovely balance. This is a perfect look for the weekend – you could pair it with flats for a more casual feel.”


ISABEL MARANT: Pealman Dalmation High Heel

“These Isabel Marant heels are the most comfortable shoes. She does this style every season. They have a leg lengthening effect – and I really like the subtle animal print.”

Marant shoes

Laura on Jewellery:


“Last season it was all about the earrings – this season its all about the wrists! I love layering up bracelets – it prolongs the gypsy, Summer holiday look. The Isabel Marant jewellery is a great price point too.”

Marant3 Marant2 Marant1

Guest Stylist LAURA FANTACCI Winter Coat Special

Winter Coats

With the Indian Summer drawing to a close, now’s the time to invest in a Winter coat. Here, guest stylist Laura Fantacci chooses her favourite ones from IRIS.


Winter Coats

“A simple classic pea coat should be one of your wardrobe icons. I love the boxy shape and discreet buttons on this one. It looks equally good over jeans as it would over dresses. I love the whole preppy look of putting it over jeans and a Breton top. But it would work equally well over a boho top and leather leggings, or over a tea dress for the weekend. It’s the perfect multi-tasker. This pleated Isabel Marant shirt is a really good jeans top. The print is great, and it’s a lovely floaty shape. One thing I always advise my clients is to wear your coat over your shoulders. Lots of fashion editors do this it means you don’t have to cover your outfit. It’s a great confidence boost for when youre walking into a meeting.”


On Trend Capes

“If you’re looking for more of a trend led piece, try a cape, which were big at the Burberry show this season. At first, I didn’t think they would work on petite frames, but paired with slim trousers, they work really well. I love the practicality of it. It creates a look without being fussy. The pattern is lovely if it were plain black or navy, it would make it smarter, but this one is more casual – great for the weekend with skinny jeans and flats.”


Shop all our Winter coats

DESIGNER PROFILE: Anna Singh, Chinti and Parker



What is your design inspiration this season?

Traditional fishermans and grandfather knits inspired the different textures within our knitwear. The hues of natural gemstones as well as the works of Paul Klee inspired our use of graphic colour patterns.

What is your signature style?

It’s classic, but leaning towards boyish. I like contrast, for example soft feminine fabrics, but with masculine tailoring. And I clearly love a good cashmere sweater!


What are your top three pieces from the current collection?

The Star Sweater in our fresh new colourway, the Split-Hem Breton Sweater – it has a very flattering effect, and the Colour Block Sweater for the bold yet discreet pop of pink.


Top three fashion dos and donts?

Stripes are always a good idea. Never wear too much of one thing when it comes to looks, and always remove one accessory before you leave the house. The last one comes from Coco Chanel, and is actually very useful for all women prone to over-accessorising!


Iris Ovesized striped T-shirt

What are your favourite labels at Iris?

I love Eberjeys sleepwear, as well as A.P.C. and Isabel Marant Etoile for the overall aesthetic.

Whats your favourite street in London and why?

Marylebone High Street, around the corner from Chinti and Parkers HQ. It has a charming village vibe and the best mix of premium boutiques and innovative health food eateries and restaurants.


Best place for weekend brunch?

Granger & Co in Notting Hill. The queue is always long, but it’s only testament to the food!


Favourite websites or apps?

Refinery29 for all random zeitgeist pieces. For fashion – The Sartorialist. He is one of the original street style photographers that still captures people with unique, understated style. I also love Pinterest for interior design and food inspiration. And Instagram of course – unarguably addictive!

How do you relax?

I try to meditate for 20 minutes every day. Whenever possible, I take a remote beach vacation with my family.

What’s New at Iris for AW15

What’s new at IRIS?

With Autumn firmly upon us, we turn our minds to the new season. Here is IRIS’s one stop guide to the season’s top trends. Pop in store and take your pick!


For an instant season update, look no further than the bohemian, 70s style dress, as championed on the catwalk at Chloe and Burberry. Perfect with long boots, and a long cardigan. We love the MIH Cornflower Floral Sheer Dress.


Oversize knitwear

On the catwalk, there were lots of oversized, cosy jumpers and cardigans. Perfect to wear over dresses and skirts, or skinny jeans. Polo necks have also made a return this season, part of the 70s revival which is going to be a huge trend.


Cream coats

Take a break from the usual navy and black, and break up your wardrobe with a pop of Winter white. We love the Masscob cream wool coat.


Prints and colour

Florals, checks, animal prints, clashing prints – anything goes this season. From Sessun’s ditsy florals to geometric prints at Ba&sh, there is something for everyone. Colour wise, there are lots of rich emeralds and maroons. If ever there was a season to try colour, this is it!

New Romantics

At Valentino and Alexander McQueen, the Victoriana look was strong. Think black or white lace blouses such as the Ba&sh Tardis Lace top and pleated detail dresses like these gorgeous styles from Isabel Marant –Auxanne Embroidered dress&Aude Dancer dress. Velvet dresses are going to be big – check out Masscob’s sapphire hued version.


AW 15 Customer event

Celebrating the new season collections at Iris


Please join us for our new season customer event in all our stores on

Thursday 10th September

We will be showcasing our beautiful Winter 2015 collections with champagne & sweet treats for all. Iris vouchers to be won to spend in-store on the day and a very special raffle prize draw.

See you all there

Love Iris X

See our store locator for your closet store

Designer Spotlight : Chloe Lonsdale, Founder MIH Jeans


What is your design inspiration this season?

We took inspiration from the counter-culture settlement Arcosanti in Arizona. Their bohemian, ethical and creative way of living is reflected in the simplistic shapes, 70s denim detailing and sun-faded denim ready-to-wear.



What is your signature style?

My daily uniform is of a pair of blue skinny or boyfriend jeans, a loosely tucked cotton shirt and a pair of Converse. It’s failsafe and easy.

Oversized shirt



Where are you going on holiday this Summer?

Cap Ferret in western France. It’s an undiscovered holiday destination where you can drink rose all day whilst eating fresh oysters in an old Breton tee. Holiday perfection.


Top packing tips?

1.An oversize white cotton shirt is an essential. It’s the first thing I pack for a holiday

2.Keep to a small colour palette of complimentary colours that pair easily together


MIH Jeans Ovesized shirt

Top three fashion dos and don’ts?

1. Do wear flares with flats, it’s a myth they have to be worn with heels.

2.Don’t over-accessorise, keep things simple

3.Do borrow from the boys; my Dads old denim jacket is one of my most treasured items of clothing

Shop MIH JEANS at Iris

Stylist: DEBORAH BRETT Holiday Special Part 3

In our final part of Deborah Brett’s holiday special, she focuses on what to take on a Summer beach holiday with her favourite pieces from IRIS.

“What I love about Summer holidays is that you have the chance to dress like a totally different person. You can be more colourful, more feminine and show a different side of yourself to your normal day-to-day life. You should cherry pick beautiful pieces – these clothes are things to treasure over the years. They only come out for a few weeks a year so will last really well”.



Look 1:

BA&SH Lauren Silver Print Dress with IRIS Leather Strap Wedge Espadrille

“This is a perfect day dress. It’s a delicate colour with fine silver detailing, and a very simple shape so super easy to wear. It looks equally good with espadrilles or flats. You could throw it on over a bikini or head out to a restaurant. I’d wear this in London too – with a pair of Isabel Marant Dicker boots, and with a denim jacket over the top, it would work well in to the Autumn too.”

DBP3Iriswedge DBP3BAdressDBP3Den

Look 2:

IRISCheesecloth Jumpsuit, ELENA LEBESSI,Woven Thong Sandal,STARMELAPom Pom scarf

“Jumpsuits are fun, easy pieces. I have loads – mainly in black. Pop on a jumpsuit when you don’t know what else to wear – they’re comfortable and lightweight. You could wear it out during the day and smarten it up for evening. I love these flats – you can see that they’re handcrafted, they’re a bit different and they’ll set you apart from everyone else. This scarf adds a pop of colour – I love bright colours in the Summer! It’s super versatile – you could lie on it on the beach, use it as a sarong – it’s perfect to take on the plane when it can get quite chilly. I also love wrapping scarves round my bags to add colour.”

DBP3scarfDBP3jump DBP3thongs


Look 3:

BA&SH Luss maxi dress with K Jacques Marathon metallic Sandals.

Maxi dresses are always a holiday staple. They’re super easy to wear and take you from the beach to a dinner in town. They look effortlessly cool with flats and are great for when you are ready to show off bronzed skin. This one has a gold sparkle which gives it a Summer evening feel. The Sophie Anderson bag adds a pop of colour. I like wearing her bags in the city too – they add a touch of cool to a city look.”

DBP3SAbag DBP3gldmaxi DBP3KJ

Deborah…On kaftans and cover ups :

These never go out of fashion. I love picking them up in markets and finding lovely vintage ones. I also love anything with pompoms! As an alternative to the kaftan, I’ve recently moved on to wearing an oversized shirt– so clean and crisp, I love that look.


dbp3shirt3 dbp3kaf


Stylist: DEBORAH BRETT Holiday special part 2

In part two of our Summer holiday special, stylist and fashion editor, Deborah Brett, picks her favourite pieces from IRIS for a British seaside holiday. “The British weather can be very precarious, so you have to embrace whatever it throws atyou.You need to be more practical with a holiday in the UK , but that doesnt mean compromising on style. A great pair of boyfriend jeans for long walks on the beach, a new take on the fishermans sweater the key is comfort and layering”.
Look 1
I love these dark denim boyfriend jeans they have a workwear feel. A peasant top is a wardrobe staple they never really go out of fashion and just happen to be on trend this season. I love them and collect vintage ones. Wear them down to the beach, over a bikini, with denim cut offs they’re so versatile. Back home, they work well with a pair of flares and statement earrings for an evening look. I love straw baskets I have tons of them, and I like decorating my own with pom poms.


Look 2

Star Mela top, Frame Boyfriend jeans , Elena Lebessi shoes

Nothing is fresher than wearing white on holiday, and I absolutely love this embroidered top. I love anything with a vintage tablecloth feel like something you might pick up in a French market. With a pair of jeans and nice flats – its so simple. These jeans would also look fabulous with an oversized shirt.

DBP2ELsnadals DBP2FRjeans DBP2STTop

Look 3:

Sessun jumper, ACNEboyfriend jeans, Jerome Dreyfus tie dyebag

I love the blue of this jumper, the cotton knit is perfect for Summer and its the perfect update on the classic fishermans sweater. Its an easy English Summer look. Layer it up with a linen tee underneath. This Jerome Dreyfus bag is gorgeous with the tie dye leather.

DBP2Acjeans dbp2Jdbag DBP2SEKnit

Deborah …on jeans


With boyfriend jeans, I like the idea of mixing masculine and feminine, so would pair them with something femininelike a Victoriana shirt or broderie anglaise top. I’d put a tuxedo or unstructured jacket over the top it gives it a very modern look. I love flares too and like wearing double denim, with a fitted denim shirt. Cropped jeans like the MiH Paris jean give a French 60s vibe. They look great with brogues or ballerinas , an oversized sweater, or a trench over a simple t-shirt.

Stylist: DEBORAH BRETT Holiday Special Part 1

Stylist and fashion editor Deborah Brett chooses her favourite pieces from IRIS for a three-part holiday special. Get the perfect looks and hassle free packing tips in our guide to looking chic this Summer.


If I’m going on a city break, I always stick to a tight colour palette. It means you have to put more thought into the packing, but when you get there, you can go on auto-pilot because you know that everything works together. It maybe a palette of black and white, or blues, whites and denim. Take a clutch or bag that goes with everything. Keep it concise.



I love these relaxed IRIS Drawstring pants they’re like a grown up tracksuit but perfect for travelling in. Very comfortable, but also really elegant too. And this BA&SHslouchy white tuxedo is amazing – it instantly makes the look more modern. Remember to roll up the sleeves. The Paris tee is super cute – I love a logo! With the Donchoo clutch you’re good to go.



This is a perfect go-to dress for a city break. Perfect for day with flats and a cross-body bag, and then dress it up for evening withespadrilles and a pair of gold hoop earrings. I like to stack my rings, and layer up my bracelets and necklaces. Both the dress and the bag are good sale buys as they are great trans-seasonal pieces they don’t just work in Summer, but all year round. The dress would work equally well going in to Autumn with tights, even a polo neck underneath and knee high boots for a 70s vibe. I love the Jerome Dreyfuss tote big enough to chuck everything in, light-weight and it has a shoulder strap and handle, which very useful. It would be a great bag for work too.



MASSCOB Lace Smock Dress


IRIS Wedge Espadrille

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Designer Spotlight

Stephanie Vaille

After working for numerous brands, Stephanie Vaille launched her eponymous label. Her summer collection of dreamy chiffon prints and boho separates was inspired by travels to North Africa. Here she talks to IRIS about her work and summer holiday.

How would you describe your style? StephanievailleportraitMy style is a mixture of nomad bohemian spirit, a touch of glamour and a hint of rock’n’roll .

What is your design inspiration this season?I am always inspired by my travels. This season, it was the artisanal heritage of North Africa : moucharabieh embroidery, geometrical weaving, a modern interpretation of traditional mosaics on colourful prints.

What are your favourite pieces?The Zed embroidered ivory tunic is beautiful, and I love the Satine dress – so romantic. I also love the CStephanieVailleFW1516_0161_V1asablanca chiffon top so easy to wear.

Where are you going on holiday this Summer? This summer I’m going to Biarritz in South West France, I really love it there. The food is so good, I can surf, rest, and read my book on the beautiful beach. My favourite place for shopping is an amazing shop called Miaow, where you can find a very nice selection of womenswear. I always go to Le Bar du March, the best place for a drink and tapas. And Les Halles is the place to go in the mornings: its a huge market where you can sample typical food and drink.

Top packing tips? K Jacques sandals, one of my own kimonos and Oliver Peoples sunglasses.



What are your favourite Iris labels? K Jacques, Isabel Marant and ACNE Describe your favourite holiday look from the Iris collection? I love the cheesecloth silver sparkle sun-dress. I’d wear it with the small leather tassel bag.

Top three fashion tips? Match your handbag to your shoes Wear long maxi dresses during summer with sandals Accessories always give a great silhouette – a glam touch’.



IRIS: Small Tassel Bag


IRIS: Cheesecloth Sparkle Dress


KJACQUES Epicure Strappy Sandal


Iris opens in Amersham

In very exciting developments at Iris, we have just opened a new store! The new Iris is situated in the beautiful and historic high street in Amersham Old Town. We have so many Iris customers who have moved or are moving out to areas just outside London for a bit of country living, more space, good schools etc but who have said to us that they desperately miss Iris and all of the fantastic brands we stock. We therefore decided rather than force these poor women to trek to London for some decent retail therapy we would bring Iris to their doorsteps instead!

Iris In Amersham

This is our fourth store opening and coincides nicely with the 10 year anniversary of Iris, born in Queens Park 10 whole years ago now but more about our birthday celebrations another time…

Beautiful, light and airy, the look and feel of the new store is just like our existing branches. We have made a few forays to Kempton Market to find gorgeous vintage pieces for the store and it has all really come together perfectly –  but most importantly, we will be stocking all the same fabulous brands such as Acne, Masscob, Ba&sh, Chinti & Parker, Humanoid and Soeur along with a great selection of kidswear and beauty and gifting treats too.


We opened on May 1st and had a week to settle in before our official launch day on May 8th. We had a fantastic reaction from the locals and had customers from all around the surrounding area pop in for champagne cakes and of course some shopping!

Come and visit soon if you are in the area.


Isabel Marant is the name that is now associated with being the IT girl designer of insouciant French chic. Her designs embody an understated, minimalist sexy ethos which never fails to have commercial appeal and her huge popularity is showing no signs of waning. Her collection for S/S 14, which has just hit the shop floor at Iris, is already selling fast. For this collection, Marant has introduced a soft, girlier influence with a lot of print and sheer, floaty fabric dresses in beautiful , vibrant colours. Our best-selling ZAVIA dress and ZINYA top are perfect examples. She has counter -balanced the femininity with her signature sharp shoulder blazers and natty tweed jackets and put in some signature ethnic influences with her BEVERLEY kaftan dress and BELA smock top. Marant has also introduced some on-trend metallic leather to her footwear and snakeskin too with her PEAS high-heeled pump, whilst not forgetting the perennially popular Dicker Boots and the new revamped JENNY boot – the CRISI suede ankle boot with the cleverly concealed wedge heel (a signature design) from a designer who just seems to know exactly what we want to wear; be it on the school run or for a glam night on the town….We love.

All available in store now at Iris with lots more of the collection on its way very soon…

American Vintage Does Accessories:

American Vintage

In very exciting Iris news, our best-selling French brand American Vintage has added a beautiful, clean and sophisticated leather accessories line to the collection. Think super-soft, pure washed goats leather shoulder bags and clutches in a soft muted palette that ties in with their ready to wear collection this season.

Shop in store or online at Iris now

Hints of Summer with Chinti & Parker’s AW13 collection:

Here at Iris we are loving conscious clothing brand, Chinti and Parker’s new cashmere knitwear for AW13, especially because of the neon detailing. All perfect for brightening up your autumn wardrobe.

Chinti & Parker

A piece of Chinti and Parker cashmere has become a fashionista’s must have, stylish and chic they are also extremely soft and easy to wear. Team with your favourite pair of skinny jeans and ankle boots and your ready for a fashionable autumn ahead.

Come and check out our new AW13 Chinti & Parker at any three of our stores.

73 Salusbury Road, Queens Park NW6 6NJ / 0207 372 1777
97 Northcote Road, Battersea SW11 6PL / 0207 924 1836
129 Chiswick High Road, Chiswick W4 2ED / 0208 742 3811

Love Iris X

Fashion News: Aloe collaborates with & Other Stories


We were very excited to hear that one of our popular designers Aloe is to collaborate with high style label & Other Stories at the end of August. The collection will be designed by Claire Judge, the creative behind the beautiful and elegant loungewear brand Aloe.

This collection consists of lingerie and loungewear inspired by pieces dancers wear during a warm up. With a neutral colour palette, the loungewear is meant to layer over the lingerie with widely cut necklines to expose the coloured ribbon straps of camisoles and bras.

The range can double as ready-to-wear, with styles including a black silk kimono which also works as a tuxedo jacket, while track lounge pants can be paired with heels.

We are looking forward to seeing the collaborative collection!

Stay tuned to find out when our Aloe AW13 collection arrives in all three of our stores.

73 Salusbury Road, Queens Park NW6 6NJ / 0207 372 1777
97 Northcote Road, Battersea SW11 6PL / 0207 924 1836
129 Chiswick High Road, Chiswick W4 2ED / 0208 742 3811

Love Iris X

Introducing Jerome Dreyfuss AW13 Hangbag Collection:

Our favourite French handbag designer Jerome Dreyfuss is back again at Iris for AW13. Once again he has got us lusting after each and everyone, with styles that range from small chic compact across the body bags to large luxurious over the shoulder ones.

Our Jerome Dreyfuss handbag selection for AW13.

Our Jerome Dreyfuss handbag selection for AW13.

Each bag in the collection has a male name. Dreyfuss intends for the male in your life to take second place to your essential handbag. Not only are his bags beautiful in soft leather, suede and leopard print they are also practical, with built in torches and mirrors, and known for providing generous volumes of space.

Dreyfuss has become the go-to designer for chic, understated handbags with innovative and stylish twists. He also has an army of celebrity fans including Sarah Jessica Parker, Emma Roberts, Kate Bosworth and Keira Knightley.

Sarah Jessica Parker, Emma Roberts, Kate Bosworth and Keira Knightley have all been seen sporting Jerome Dreyfuss.

Sarah Jessica Parker, Emma Roberts, Kate Bosworth and Keira Knightley have all been seen sporting a Jerome Dreyfuss handbag.

Here at Iris we have to agree that Dreyfuss is most definitely the master of providing the perfect male companion. The only dilemma now is which one to take home.

View the collection at any three of our stores.

73 Salusbury Road, Queens Park NW6 6NJ / 0207 372 1777
97 Northcote Road, Battersea SW11 6PL / 0207 924 1836
129 Chiswick High Road, Chiswick W4 2ED / 0208 742 3811

Love Iris X



Iris Sale Picks:

With wedding and holiday season in full swing here at Iris we have decided to pick out our favourite sale steals.

With up to 70% off we still have some amazing summer sale items left. Get them before they go!

Acne, APC and Carven sale dresses

These beautiful dresses from Acne, APC and Carven are perfect for a summer wedding. Pair with some gorgeous metallic heels and a stunning clutch for a super stylish outfit. There is also the added bonus that they are all under £100, meaning you do not need to spend a fortune on looking glamorous.


Whether your off on a city break or enjoying a sunny staycation here. These pieces above are great for a cool casual chic look for a day of exploring the sights.


We still have a great selection of shoes left in the sale, ranging from summery sandals through to light ankle boots.

The K Jacques sandals, Bloch pumps and Penelope Chilvers wedges are all essential footwear for any holiday destination.

The iconic Acne pistol boots has become a wardrobe staple. It is great to pick up a pair in the sale as Acne continue to release them every season in a range of different colours. This beige version are the perfect summer boot and a great transitional piece between seasons.

Visit any of our three stores to check out the sale bargains.

73 Salusbury Road, Queens Park NW6 6NJ / 0207 372 1777
97 Northcote Road, Battersea SW11 6PL / 0207 924 1836
129 Chiswick High Road, Chiswick W4 2ED / 0208 742 3811

Love Iris X

Royal Baby Fashion:


The royal baby has finally arrived! Here at Iris we have been celebrating with the new delivery from Bob and Blossom, one of our cutest designers for kids.


With charming birthday t-shirts, starry all-in-ones and fluffy tutus, we have got the beginnings of a stylish wardrobe fit for both a little prince and princess.



Check out the kids range at all three of our stores.

73 Salusbury Road, Queens Park NW6 6NJ / 0207 372 1777
97 Northcote Road, Battersea SW11 6PL / 0207 924 1836
129 Chiswick High Road, Chiswick W4 2ED / 0208 742 3811

Look forward to seeing you and your mini royalty soon.

Love Iris X

New Season in Store Now:

We are so excited to have received some gorgeous new arrivals for AW13. Plan you autumnal wardrobe with two of our favourite designers Isabel Marant Etoile and Acne.


Visit us at one of our stores now to view the new collection.

73 Salusbury Road, Queens Park NW6 6NJ / 0207 372 1777
97 Northcote Road, Battersea SW11 6PL / 0207 924 1836
129 Chiswick High Road, Chiswick W4 2ED / 0208 742 3811

Look forward to seeing you soon.

Love Iris X