Tag Archives: soeur

Celebrating Paris Fashion Week at IRIS

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It’s Paris fashion week and as the Fashion pack flock to the French capital to delight in the new AW17 offerings of French designers, we at IRIS are celebrating our own French favourites. As bigfans of the understated French look,we stock some of the best affordable French brands. From the effortless cool collections of Isabel Marant, Vanessa Bruno, A.P.C, and BA&SH tothe best in luxe basics from American Vintage-not forgetting accessories designerJerome Dreyfuss, whose sophisticated, playful and aesthetic designs are kept in demand at IRIS season after season.

Isabel Marant SS17 Collection available at Iris Fashion

Isabel Marant Etoile is the epitome of Parisian chic, providing a collection of easy wear separates designed with a carefree bohemian spirit. For SS17, the colourful African tribal print story permeates through the collection in Jackets, tops and trousers – also, look out for the 80’s inspired ruffle dresses and the easy soft cotton stripe shirts.

The VanessaBruno SS17 collection offers the already best-selling Geoffrey Midi dress, a super versatile day dress crafted in a soft tonal black cotton stripe andthe gorgeous colour pop coral Gritchka silk dress, which would be the perfect stand-out dress for any Summer occasion. The Grace striped cotton dress, with it’s always fashionable nautical colour way – this style will work as a smart day dress and equally well as a holiday style to pair with flip flops and a raffia tote bag.

Luxe basics brandAmerican Vintagedo lightweight basics better than anyone, blending the simplicity of classic American sports wear with the chicness of European style, easy slouchy cotton t-shirts and long sleeve tops, all in a gorgeous fresh spring colour pallet.

BA&SH,Sessun and Soeur are among the best affordable French brands and have long been favourites at IRIS. BA&SH with the beautiful prints and easy chic styles are smart enough to wear styled-up for work or a special occasion but relaxed enough to wear dressed down for a chic everyday look.

Shop all our French brands and look out for new brand Ganni coming soon to IRIS

Stylist: DEBORAH BRETT Holiday special part 2

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In part two of our Summer holiday special, stylist and fashion editor, Deborah Brett, picks her favourite pieces from IRIS for a British seaside holiday. “The British weather can be very precarious, so you have to embrace whatever it throws atyou.You need to be more practical with a holiday in the UK , but that doesnt mean compromising on style. A great pair of boyfriend jeans for long walks on the beach, a new take on the fishermans sweater the key is comfort and layering”.
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Look 1
I love these dark denim boyfriend jeans they have a workwear feel. A peasant top is a wardrobe staple they never really go out of fashion and just happen to be on trend this season. I love them and collect vintage ones. Wear them down to the beach, over a bikini, with denim cut offs they’re so versatile. Back home, they work well with a pair of flares and statement earrings for an evening look. I love straw baskets I have tons of them, and I like decorating my own with pom poms.

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Look 2

Star Mela top, Frame Boyfriend jeans , Elena Lebessi shoes

Nothing is fresher than wearing white on holiday, and I absolutely love this embroidered top. I love anything with a vintage tablecloth feel like something you might pick up in a French market. With a pair of jeans and nice flats – its so simple. These jeans would also look fabulous with an oversized shirt.

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Look 3:

Sessun jumper, ACNEboyfriend jeans, Jerome Dreyfus tie dyebag

I love the blue of this jumper, the cotton knit is perfect for Summer and its the perfect update on the classic fishermans sweater. Its an easy English Summer look. Layer it up with a linen tee underneath. This Jerome Dreyfus bag is gorgeous with the tie dye leather.

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Deborah …on jeans

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With boyfriend jeans, I like the idea of mixing masculine and feminine, so would pair them with something femininelike a Victoriana shirt or broderie anglaise top. I’d put a tuxedo or unstructured jacket over the top it gives it a very modern look. I love flares too and like wearing double denim, with a fitted denim shirt. Cropped jeans like the MiH Paris jean give a French 60s vibe. They look great with brogues or ballerinas , an oversized sweater, or a trench over a simple t-shirt.