Tag Archives: Fashion News

Celebrating Paris Fashion Week at IRIS


It’s Paris fashion week and as the Fashion pack flock to the French capital to delight in the new AW17 offerings of French designers, we at IRIS are celebrating our own French favourites. As bigfans of the understated French look,we stock some of the best affordable French brands. From the effortless cool collections of Isabel Marant, Vanessa Bruno, A.P.C, and BA&SH tothe best in luxe basics from American Vintage-not forgetting accessories designerJerome Dreyfuss, whose sophisticated, playful and aesthetic designs are kept in demand at IRIS season after season.

Isabel Marant SS17 Collection available at Iris Fashion

Isabel Marant Etoile is the epitome of Parisian chic, providing a collection of easy wear separates designed with a carefree bohemian spirit. For SS17, the colourful African tribal print story permeates through the collection in Jackets, tops and trousers – also, look out for the 80’s inspired ruffle dresses and the easy soft cotton stripe shirts.

The VanessaBruno SS17 collection offers the already best-selling Geoffrey Midi dress, a super versatile day dress crafted in a soft tonal black cotton stripe andthe gorgeous colour pop coral Gritchka silk dress, which would be the perfect stand-out dress for any Summer occasion. The Grace striped cotton dress, with it’s always fashionable nautical colour way – this style will work as a smart day dress and equally well as a holiday style to pair with flip flops and a raffia tote bag.

Luxe basics brandAmerican Vintagedo lightweight basics better than anyone, blending the simplicity of classic American sports wear with the chicness of European style, easy slouchy cotton t-shirts and long sleeve tops, all in a gorgeous fresh spring colour pallet.

BA&SH,Sessun and Soeur are among the best affordable French brands and have long been favourites at IRIS. BA&SH with the beautiful prints and easy chic styles are smart enough to wear styled-up for work or a special occasion but relaxed enough to wear dressed down for a chic everyday look.

Shop all our French brands and look out for new brand Ganni coming soon to IRIS

Stylist: DEBORAH BRETT Holiday Special Part 3

In our final part of Deborah Brett’s holiday special, she focuses on what to take on a Summer beach holiday with her favourite pieces from IRIS.

“What I love about Summer holidays is that you have the chance to dress like a totally different person. You can be more colourful, more feminine and show a different side of yourself to your normal day-to-day life. You should cherry pick beautiful pieces – these clothes are things to treasure over the years. They only come out for a few weeks a year so will last really well”.



Look 1:

BA&SH Lauren Silver Print Dress with IRIS Leather Strap Wedge Espadrille

“This is a perfect day dress. It’s a delicate colour with fine silver detailing, and a very simple shape so super easy to wear. It looks equally good with espadrilles or flats. You could throw it on over a bikini or head out to a restaurant. I’d wear this in London too – with a pair of Isabel Marant Dicker boots, and with a denim jacket over the top, it would work well in to the Autumn too.”

DBP3Iriswedge DBP3BAdressDBP3Den

Look 2:

IRISCheesecloth Jumpsuit, ELENA LEBESSI,Woven Thong Sandal,STARMELAPom Pom scarf

“Jumpsuits are fun, easy pieces. I have loads – mainly in black. Pop on a jumpsuit when you don’t know what else to wear – they’re comfortable and lightweight. You could wear it out during the day and smarten it up for evening. I love these flats – you can see that they’re handcrafted, they’re a bit different and they’ll set you apart from everyone else. This scarf adds a pop of colour – I love bright colours in the Summer! It’s super versatile – you could lie on it on the beach, use it as a sarong – it’s perfect to take on the plane when it can get quite chilly. I also love wrapping scarves round my bags to add colour.”

DBP3scarfDBP3jump DBP3thongs


Look 3:

BA&SH Luss maxi dress with K Jacques Marathon metallic Sandals.

Maxi dresses are always a holiday staple. They’re super easy to wear and take you from the beach to a dinner in town. They look effortlessly cool with flats and are great for when you are ready to show off bronzed skin. This one has a gold sparkle which gives it a Summer evening feel. The Sophie Anderson bag adds a pop of colour. I like wearing her bags in the city too – they add a touch of cool to a city look.”

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Deborah…On kaftans and cover ups :

These never go out of fashion. I love picking them up in markets and finding lovely vintage ones. I also love anything with pompoms! As an alternative to the kaftan, I’ve recently moved on to wearing an oversized shirt– so clean and crisp, I love that look.


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Stylist: DEBORAH BRETT Holiday special part 2

In part two of our Summer holiday special, stylist and fashion editor, Deborah Brett, picks her favourite pieces from IRIS for a British seaside holiday. “The British weather can be very precarious, so you have to embrace whatever it throws atyou.You need to be more practical with a holiday in the UK , but that doesnt mean compromising on style. A great pair of boyfriend jeans for long walks on the beach, a new take on the fishermans sweater the key is comfort and layering”.
Look 1
I love these dark denim boyfriend jeans they have a workwear feel. A peasant top is a wardrobe staple they never really go out of fashion and just happen to be on trend this season. I love them and collect vintage ones. Wear them down to the beach, over a bikini, with denim cut offs they’re so versatile. Back home, they work well with a pair of flares and statement earrings for an evening look. I love straw baskets I have tons of them, and I like decorating my own with pom poms.


Look 2

Star Mela top, Frame Boyfriend jeans , Elena Lebessi shoes

Nothing is fresher than wearing white on holiday, and I absolutely love this embroidered top. I love anything with a vintage tablecloth feel like something you might pick up in a French market. With a pair of jeans and nice flats – its so simple. These jeans would also look fabulous with an oversized shirt.

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Look 3:

Sessun jumper, ACNEboyfriend jeans, Jerome Dreyfus tie dyebag

I love the blue of this jumper, the cotton knit is perfect for Summer and its the perfect update on the classic fishermans sweater. Its an easy English Summer look. Layer it up with a linen tee underneath. This Jerome Dreyfus bag is gorgeous with the tie dye leather.

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Deborah …on jeans


With boyfriend jeans, I like the idea of mixing masculine and feminine, so would pair them with something femininelike a Victoriana shirt or broderie anglaise top. I’d put a tuxedo or unstructured jacket over the top it gives it a very modern look. I love flares too and like wearing double denim, with a fitted denim shirt. Cropped jeans like the MiH Paris jean give a French 60s vibe. They look great with brogues or ballerinas , an oversized sweater, or a trench over a simple t-shirt.

Stylist: DEBORAH BRETT Holiday Special Part 1

Stylist and fashion editor Deborah Brett chooses her favourite pieces from IRIS for a three-part holiday special. Get the perfect looks and hassle free packing tips in our guide to looking chic this Summer.


If I’m going on a city break, I always stick to a tight colour palette. It means you have to put more thought into the packing, but when you get there, you can go on auto-pilot because you know that everything works together. It maybe a palette of black and white, or blues, whites and denim. Take a clutch or bag that goes with everything. Keep it concise.



I love these relaxed IRIS Drawstring pants they’re like a grown up tracksuit but perfect for travelling in. Very comfortable, but also really elegant too. And this BA&SHslouchy white tuxedo is amazing – it instantly makes the look more modern. Remember to roll up the sleeves. The Paris tee is super cute – I love a logo! With the Donchoo clutch you’re good to go.



This is a perfect go-to dress for a city break. Perfect for day with flats and a cross-body bag, and then dress it up for evening withespadrilles and a pair of gold hoop earrings. I like to stack my rings, and layer up my bracelets and necklaces. Both the dress and the bag are good sale buys as they are great trans-seasonal pieces they don’t just work in Summer, but all year round. The dress would work equally well going in to Autumn with tights, even a polo neck underneath and knee high boots for a 70s vibe. I love the Jerome Dreyfuss tote big enough to chuck everything in, light-weight and it has a shoulder strap and handle, which very useful. It would be a great bag for work too.



MASSCOB Lace Smock Dress


IRIS Wedge Espadrille

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Designer Spotlight

Stephanie Vaille

After working for numerous brands, Stephanie Vaille launched her eponymous label. Her summer collection of dreamy chiffon prints and boho separates was inspired by travels to North Africa. Here she talks to IRIS about her work and summer holiday.

How would you describe your style? StephanievailleportraitMy style is a mixture of nomad bohemian spirit, a touch of glamour and a hint of rock’n’roll .

What is your design inspiration this season?I am always inspired by my travels. This season, it was the artisanal heritage of North Africa : moucharabieh embroidery, geometrical weaving, a modern interpretation of traditional mosaics on colourful prints.

What are your favourite pieces?The Zed embroidered ivory tunic is beautiful, and I love the Satine dress – so romantic. I also love the CStephanieVailleFW1516_0161_V1asablanca chiffon top so easy to wear.

Where are you going on holiday this Summer? This summer I’m going to Biarritz in South West France, I really love it there. The food is so good, I can surf, rest, and read my book on the beautiful beach. My favourite place for shopping is an amazing shop called Miaow, where you can find a very nice selection of womenswear. I always go to Le Bar du March, the best place for a drink and tapas. And Les Halles is the place to go in the mornings: its a huge market where you can sample typical food and drink.

Top packing tips? K Jacques sandals, one of my own kimonos and Oliver Peoples sunglasses.



What are your favourite Iris labels? K Jacques, Isabel Marant and ACNE Describe your favourite holiday look from the Iris collection? I love the cheesecloth silver sparkle sun-dress. I’d wear it with the small leather tassel bag.

Top three fashion tips? Match your handbag to your shoes Wear long maxi dresses during summer with sandals Accessories always give a great silhouette – a glam touch’.



IRIS: Small Tassel Bag


IRIS: Cheesecloth Sparkle Dress


KJACQUES Epicure Strappy Sandal



Isabel Marant is the name that is now associated with being the IT girl designer of insouciant French chic. Her designs embody an understated, minimalist sexy ethos which never fails to have commercial appeal and her huge popularity is showing no signs of waning.┬áHer collection for S/S 14, which has just hit the shop floor at Iris, is already selling fast. For this collection, Marant has introduced a soft, girlier influence with a lot of print and sheer, floaty fabric dresses in beautiful , vibrant colours. Our best-selling ZAVIA dress and ZINYA top are perfect examples. She has counter -balanced the femininity with her signature sharp shoulder blazers and natty tweed jackets and put in some signature ethnic influences with her BEVERLEY kaftan dress and BELA smock top. Marant has also introduced some on-trend metallic leather to her footwear and snakeskin too with her PEAS high-heeled pump, whilst not forgetting the perennially popular Dicker Boots and the new revamped JENNY boot – the CRISI suede ankle boot with the cleverly concealed wedge heel (a signature design) from a designer who just seems to know exactly what we want to wear; be it on the school run or for a glam night on the town….We love.

All available in store now at Iris with lots more of the collection on its way very soon…

American Vintage Does Accessories:

American Vintage

In very exciting Iris news, our best-selling French brand American Vintage has added a beautiful, clean and sophisticated leather accessories line to the collection. Think super-soft, pure washed goats leather shoulder bags and clutches in a soft muted palette that ties in with their ready to wear collection this season.

Shop in store or online at Iris now

Fashion News: Aloe collaborates with & Other Stories


We were very excited to hear that one of our popular designers Aloe is to collaborate with high style label & Other Stories at the end of August. The collection will be designed by Claire Judge, the creative behind the beautiful and elegant loungewear brand Aloe.

This collection consists of lingerie and loungewear inspired by pieces dancers wear during a warm up. With a neutral colour palette, the loungewear is meant to layer over the lingerie with widely cut necklines to expose the coloured ribbon straps of camisoles and bras.

The range can double as ready-to-wear, with styles including a black silk kimono which also works as a tuxedo jacket, while track lounge pants can be paired with heels.

We are looking forward to seeing the collaborative collection!

Stay tuned to find out when our Aloe AW13 collection arrives in all three of our stores.

73 Salusbury Road, Queens Park NW6 6NJ / 0207 372 1777
97 Northcote Road, Battersea SW11 6PL / 0207 924 1836
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