It’s Paris fashion week and as the Fashion pack flock to the French capital to delight in the new AW17 offerings of French designers, we at IRIS are celebrating our own French favourites. As bigfans of the understated French look,we stock some of the best affordable French brands. From the effortless cool collections of Isabel Marant, Vanessa Bruno, A.P.C, and BA&SH tothe best in luxe basics from American Vintage-not forgetting accessories designerJerome Dreyfuss, whose sophisticated, playful and aesthetic designs are kept in demand at IRIS season after season.

Isabel Marant Etoile is the epitome of Parisian chic, providing a collection of easy wear separates designed with a carefree bohemian spirit. For SS17, the colourful African tribal print story permeates through the collection in Jackets, tops and trousers – also, look out for the 80’s inspired ruffle dresses and the easy soft cotton stripe shirts.

The VanessaBruno SS17 collection offers the already best-selling Geoffrey Midi dress, a super versatile day dress crafted in a soft tonal black cotton stripe andthe gorgeous colour pop coral Gritchka silk dress, which would be the perfect stand-out dress for any Summer occasion. The Grace striped cotton dress, with it’s always fashionable nautical colour way – this style will work as a smart day dress and equally well as a holiday style to pair with flip flops and a raffia tote bag.

Luxe basics brandAmerican Vintagedo lightweight basics better than anyone, blending the simplicity of classic American sports wear with the chicness of European style, easy slouchy cotton t-shirts and long sleeve tops, all in a gorgeous fresh spring colour pallet.

BA&SH,Sessun and Soeur are among the best affordable French brands and have long been favourites at IRIS. BA&SH with the beautiful prints and easy chic styles are smart enough to wear styled-up for work or a special occasion but relaxed enough to wear dressed down for a chic everyday look.

Shop all our French brands and look out for new brand Ganni coming soon to IRIS