• Dress Up Summer Style

    31 May 2017

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      Here at Iris we tend to channel a chic and bohemian relaxed look but don’t imagine for a minute we can’t rise to the challenge of the perfect outfit for a more dressed up event when the occasion demands it! As tempting as it is to waft through summer in a floaty cotton maxi Read More

  • AnnieNadela

        Creative Director at IRIS Annie Pollet picks a few of her favourites from the gorgeous S/S17 collections “It’s always difficult at the start of a season with the stores brimful of newness to choose your favourites, but I have selected a few gorgeous pieces that will form the basis of my Spring/Summer wardrobe Read More

  • Lifestyle and fashion blog Little Spree comes to IRIS We are delighted to be joining with fashion and lifestyle blog, LITTLE SPREE for a special event at our Chiswick store. Come along for an afternoon of Summer wardrobe inspiration, friendly chat, an exclusive discount, and a glass (or two) of prosecco, plus cupcakes and entertainment Read More

  • Vega Trainers

    Ethically produced trainers. Conceived in France and made through a local co-operative in Brazil New brand to IRIS,Veja are a brand that lead by example when it comes to green credentials. They are both ethically and ecologically sound from sourcing the organic cotton and rubber from local producers, right through the production cycle to the Read More

  • Marant White top

      It’s Paris fashion week and as the Fashion pack flock to the French capital to delight in the new AW17 offerings of French designers, we at IRIS are celebrating our own French favourites. As bigfans of the understated French look,we stock some of the best affordable French brands. From the effortless cool collections of Read More

  • dressblog

      Four ways to style this gorgeous chiffon dress from the by Iris collection which can work for almost any occasion… Shop the dress

  • popimblog

    Our new Pop Up shop is now open 333 Portobello Road, London W10 5SA Come and visit us at our new pop-up store next to Swanky’s lash & brow baron Portobello Rd. Along with some new A/W16 collections we will be selling old season sale stock, kidswear, gift items and gorgeous accessories. Opening hours Mon Read More

  • Bella Freud at IRIS

    28 October 2016


      When it comes to slogan sweaters, nobody does it better than Bella Freud. When Kate Moss famously wore the Ginsberg is God jumper back in the early noughties, the label developed a cult following overnight. Bella’s quirky designs, featuring pop art references, have since earned her many devoted fans including Alexa Chung and Laura Read More

  • Investment dressing at IRIS

    25 September 2016


      While many of us are only just putting the Summer clothes away, the fashion savvy have been busy choosing their investment buys for the season, ensuring they wont miss out on the best styles. When it comes to investment dressing, you need to be sure you wont tire of these pieces in years to Read More

  • Indian Summer Dressing at IRIS

    11 September 2016


    Thankfully we have been eased into Autumn with a spell of lovely warm sunshine. There’s something so nice about making the most of these last days of warmth, and wearing your Summer sandals and dresses. Trans-seasonal dressing is something that brands are embracing, in response to our unpredictable weather and seasons. Whereas in the past, Read More

  • New Brand Ulla Johnson

    14 July 2016


    We are so excited about our new brand, Ulla Johnson. Known for her incredible prints and embroidered detailing, (think Masscob mixed with Isabel Marant), we feel sure it will be a big hit with our customers. One of our favourite pieces is the Annushka Victoriana lace blouse. The fluted three quarter sleeve detail is so Read More

  • Summer Sale Now On!

    23 June 2016

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    The sale is now on at IRIS! Here are the favourite sale picks from the IRIS team. Stella: I absolutely love maxi dresses, they are the perfect thing to wear on the Italian seaside. The Ba&sh Vianey dress is so versatile, you could wear it with brown flat sandals on the beach, or with platforms Read More

  • LittleIris1

    Next time you pop into IRIS or shop online, dont forget to check out our fantastic range of childrenswear for SS16. We have a wide selection of kids basics, as well as more special pieces for holidays or special occasions. I LOVE GORGEOUS are well known for their beautiful prints, and this season they have Read More

  • LC2v2

    IN CONVERSATION WITH We were delighted when fashion blogger Kelly Eastwood of The London Chatter came to our Queens Park store. As a local, Kelly was very happy to be photographed out and about in her favourite picks from IRIS for Summer. “Iris is a great local neighbourhood boutique. There’s always something in there that Read More

  • starmela

    Spring is most definitely in the air (and Summer’s not far behind!) Now’s the time to finally put away the Winter coats and cashmere, and bring out the maxi dresses, boho tops and sandals. At IRIS we have an amazing selection of pretty tops and dresses to see you through the Summer season. Top of Read More

  • Stylist Martha Ward

    02 May 2016


    We were thrilled to team up with stylist Martha Ward for a special piece on her favourite picks from IRIS this season. We have long been fans of her effortless style, (as seen on her instagram@marthaward ) and were delighted when she came to our Chiswick store to make her Summer wardrobe edit. “What I Read More

  • acekimono

    ACE & JIG and GAT RIMON IRIS is delighted to be stocking two new labels this season, Ace & Jig and Gat Rimon. Ace and Jig is a hip brand from New York, created by two friends who share a love of textiles. They are known for creating beautiful unique fabrics, using hand woven techniques Read More

  • Denim Rules

    06 February 2016


      Denim seems to always be in fashion, and this season is no exception. At Iris, we stock some of the coolest denim brands around. MiH, as worn by countless fashionistas, continues to wow us with their new styles and denim separates. As the fashion world is trying to lure us away from our skinnies, Read More

  • marantss16

    It’s never too early to think about Spring Summer pieces, even if we are dealing with an Arctic blast! New pieces have been arriving daily here at IRIS, and Spring Summer 16 is looking gorgeous. The Masscob collection features beautiful ruffled tops, floral tunics, and embroidered coats. Our stand out piece is the 70’s style Read More


    05 December 2015


    SARAH CLAASSEN – Co-owner of IRIS Where will you be spending Christmas? Hopefully in my boyfriends new pub in Buckinghamshire. What will you be wearing on Christmas Day? My Ba&sh Illy maxi dress. It makes the day feel more special if you dress up. What’s on your Christmas wish- list? A nutri-bullet! What do you Read More

  • jane Goat

      What is your design inspiration this season? Clean simple lines with a seventies influence in some areas. Longer belted coats, pussy bow ties in palest silks – perfect for layering. Beautiful sharp shifts, shorter coats in gorgeous bright colours too. What is your signature style? I keep things pretty simple. Core wardrobe essentials which Read More

  • ChisShopFront copy

    The girls from the IRIS Chiswick shop pick their favourite AW15 pieces. Stella: “Recently I’ve been wearing lots of ba&sh. This season they have done lots of beautiful colours to brighten up your wardrobe. I really love the teal topAndy Top it suits most complexions and has a really lovely pleat detail. I also love Read More

  • LFknit1

    Laura picks of her favourite knits at IRIS “I have an obsession with jumpers. After 20 years of living in London, I now just want to be warm and comfortable! I often find that people pay very little attention to buying jumpers. Over the years, I have built up a sweater wardrobe crew necks, scoop Read More

  • peru6

      From London to Bogota to Lima to Cusco after 24 hours from door to door Sarah (Iris MD) and Rachel (Website co-ordinator) landed in South America, however with only one of two suitcases… Last week after months of fundraising and anticipation, wearrived in Peru where we were joined by other individuals from the UK Read More

  • LF11

    IRIS is delighted to have teamed up with super stylist Laura Fantacci of must-read wearing it today blog, and co founder of Wardrobe Icons. In our three part series, Laura picks her favourite pieces from IRIS, and shows how to buy into the new season’s trends. Winter White “At London Fashion Week last year, I Read More

  • Laurapcoat7

    Winter Coats With the Indian Summer drawing to a close, now’s the time to invest in a Winter coat. Here, guest stylist Laura Fantacci chooses her favourite ones from IRIS. Winter Coats “A simple classic pea coat should be one of your wardrobe icons. I love the boxy shape and discreet buttons on this one. Read More

  • annasingh2

      What is your design inspiration this season? Traditional fishermans and grandfather knits inspired the different textures within our knitwear. The hues of natural gemstones as well as the works of Paul Klee inspired our use of graphic colour patterns. What is your signature style? It’s classic, but leaning towards boyish. I like contrast, for Read More

  • masscobcoat

    What’s new at IRIS? With Autumn firmly upon us, we turn our minds to the new season. Here is IRIS’s one stop guide to the season’s top trends. Pop in store and take your pick! Folklore For an instant season update, look no further than the bohemian, 70s style dress, as championed on the catwalk Read More

  • AW 15 Customer event

    07 September 2015


    Celebrating the new season collections at Iris Please join us for our new season customer event in all our stores on Thursday 10th September We will be showcasing our beautiful Winter 2015 collections with champagne & sweet treats for all. Iris vouchers to be won to spend in-store on the day and a very special Read More

  • MIHChloe

    What is your design inspiration this season? We took inspiration from the counter-culture settlement Arcosanti in Arizona. Their bohemian, ethical and creative way of living is reflected in the simplistic shapes, 70s denim detailing and sun-faded denim ready-to-wear. What is your signature style? My daily uniform is of a pair of blue skinny or boyfriend Read More

  • DBP3main

    In our final part of Deborah Brett’s holiday special, she focuses on what to take on a Summer beach holiday with her favourite pieces from IRIS. “What I love about Summer holidays is that you have the chance to dress like a totally different person. You can be more colourful, more feminine and show a Read More

  • Deborah Brett

    In part two of our Summer holiday special, stylist and fashion editor, Deborah Brett, picks her favourite pieces from IRIS for a British seaside holiday. “The British weather can be very precarious, so you have to embrace whatever it throws atyou.You need to be more practical with a holiday in the UK , but that Read More

  • DB10

    Stylist and fashion editor Deborah Brett chooses her favourite pieces from IRIS for a three-part holiday special. Get the perfect looks and hassle free packing tips in our guide to looking chic this Summer. PART ONE – CITY BREAK If I’m going on a city break, I always stick to a tight colour palette. It Read More

  • Designer Spotlight

    23 June 2015


    Stephanie Vaille After working for numerous brands, Stephanie Vaille launched her eponymous label. Her summer collection of dreamy chiffon prints and boho separates was inspired by travels to North Africa. Here she talks to IRIS about her work and summer holiday. How would you describe your style? My style is a mixture of nomad bohemian Read More

  • Iris in Amersham

    In very exciting developments at Iris, we have just opened a new store! The new Iris is situated in the beautiful and historic high street in Amersham Old Town. We have so many Iris customers who have moved or are moving out to areas just outside London for a bit of country living, more space, Read More

  • Isabel Marant S/S14 at Iris

    28 January 2014


    Isabel Marant is the name that is now associated with being the IT girl designer of insouciant French chic. Her designs embody an understated, minimalist sexy ethos which never fails to have commercial appeal and her huge popularity is showing no signs of waning. Her collection for S/S 14, which has just hit the shop floor Read More

  • American Vintage

    In very exciting Iris news, our best-selling French brand American Vintage has added a beautiful, clean and sophisticated leather accessories line to the collection. Think super-soft, pure washed goats leather shoulder bags and clutches in a soft muted palette that ties in with their ready to wear collection this season. Shop in store or online Read More

  • Chinti & Parker

    Here at Iris we are loving conscious clothing brand, Chinti and Parker’s new cashmere knitwear for AW13, especially because of the neon detailing. All perfect for brightening up your autumn wardrobe. A piece of Chinti and Parker cashmere has become a fashionista’s must have, stylish and chic they are also extremely soft and easy to Read More

  • We were very excited to hear that one of our popular designers Aloe is to collaborate with high style label & Other Stories at the end of August. The collection will be designed by Claire Judge, the creative behind the beautiful and elegant loungewear brand Aloe. This collection consists of lingerie and loungewear inspired by Read More

  • For up to the minute news on the latest products, offers, sales as well as styling tips remember to follow us on Facebook and Twitter! Look forward to hearing from you. Love Iris X

  • Our Jerome Dreyfuss handbag selection for AW13.

    Our favourite French handbag designer Jerome Dreyfuss is back again at Iris for AW13. Once again he has got us lusting after each and everyone, with styles that range from small chic compact across the body bags to large luxurious over the shoulder ones. Each bag in the collection has a male name. Dreyfuss intends Read More

  • Iris Sale Picks:

    04 August 2013

    With wedding and holiday season in full swing here at Iris we have decided to pick out our favourite sale steals. With up to 70% off we still have some amazing summer sale items left. Get them before they go! These beautiful dresses from Acne, APC and Carven are perfect for a summer wedding. Pair Read More

  • Royal Baby Fashion:

    29 July 2013

    The royal baby has finally arrived! Here at Iris we have been celebrating with the new delivery from Bob and Blossom, one of our cutest designers for kids. With charming birthday t-shirts, starry all-in-ones and fluffy tutus, we have got the beginnings of a stylish wardrobe fit for both a little prince and princess. Check Read More

  • We are so excited to have received some gorgeous new arrivals for AW13. Plan you autumnal wardrobe with two of our favourite designers Isabel Marant Etoile and Acne. Visit us at one of our stores now to view the new collection. 73 Salusbury Road, Queens Park NW6 6NJ / 0207 372 1777 97 Northcote Road, Read More